New directions in world research - main global trends in its supply, methods, use and users

An authoritative and far-reaching account of how market research practice is evolving and maturing around the world.

New directions in world research - main global trends in its supply, methods, use and users

Philip Barnard

This major paper is an authoritative and far-reaching account of how research practice is evolving and maturing round the globe. It examines the varying volume of activity in different regions; important changes affecting users of research, and th