Adstats: Alcoholic drinks adspend

This Adstats article examines global adspend in the alcoholic drinks market.

Adstats: Alcoholic drinks adspend

Total alcoholic drinks adspend amounted to US$6.1bn globally in 2013, according to data from Nielsen. This represents year-on-year growth of 3.8%, in line with the overall category global ad growth of 3.7%. Asia- Pacific accounted for the largest pro

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