Defence Force Recruitment: How transforming the Defence Force's approach to recruitment delivered record returns

Defence Force Recruitment, a recruiter for the Australian Defence Force, positioned itself as a 21st Century employer by driving operational change that delivered record recruitment rates.

Campaign details

Agency: Host/Havas

Executive Summary

Diggers. Gallipoli. The ANZAC Spirit. When Australians think of the Australian Defence Force (ADF) historic references dominate. These outdated perceptions fail to align with the workplaces millennial Australians aspire to. Their motivators include e

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