Aidells, Ball Park, Hillshire Farm, Sara Lee, State Fair, Tyson, Wright Brand Bacon: Master Your Summer

Tyson Foods, a food company, created specific usage occasions for its products during summer in the US to expand its categories and grow consumption.

Effie Awards Category Context

Tyson products are grilling mainstays, peaking during the key summer holidays: MemorialDay, 4th of July and Labor Day. As grilling captains, we needed to do something different to grow our categories we had to think beyon

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands