Airbnb: Only on Airbnb

Airbnb, an American online marketplace, created a real-life version of Barbie's Malibu Dreamhouse for guests to stay in to increase brand favourability.

Situation Analysis

Airbnb was founded in 2008 with the goal of creating a world where anyone can belong anywhere. But as Airbnb set out to define the homesharing category, the media narrative surrounding it became less about its noble mission... and m

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