Alba Chunkuk: How Korean part-time workers got full-time respect

Alba Chunkuk, a part-time work portal, used TV and outdoor ads and PR to change attitudes towards part-time work in South Korea.

Campaign details

Advertiser: Alba Chunkuk Brand: Alba Chunkuk Agency: Weber Shandwick Korea Country: South Korea

Situation analysis

Korea's sluggish job market resulted in an increasing number of people working part-time. In 2015, there were more than one

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