Amazon: The Planning Must Go On

Amazon, a multinational conglomerate, launched a global holiday campaign to show everyone that despite the pandemic, Christmas wouldn't be cancelled.

Campaign details

Brand: Amazon Agency: Lucky Generals


The very word 'Planning' implies an upfront act. Set out a clear course of action, then watch your beautiful strategy unfold.

But 2020 revealed this definition of planning as nonsense, because it was the year when nothing could be predicted.

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