#AmazonFestiveYatra | Amazon Good for India

Amazon, an e-commerce company, increased sales in India by launching an Amazon festival that used a house on wheels decorated with products from Amazon sellers to showcase the variety it has to offer.

Situation analysis

Diwali is the biggest festival for India. It is that time of the year when the country stands united in its collective obsession of shopping, family get-togethers, delicious home delicacies and vacations despite geographies and soci

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