Campaign details
Advertiser: 7-ElevenBrand: 7-ElevenAgency: ADK TaiwanCountry: Taiwan
Campaign Summary
In Taiwan, many people are used to measuring good deeds by the donation amounts. And that caused people to feel embarrassed to donate small change they have in their pocket. As a result, the donation for the non-profits-group has not been significantly increased. 7-Eleven Taiwan has been fundraising for many charity groups for years, and wants to find an innovative way to draw peoples' attention when they walk into the store – also through its great advantage with owning 5000 stores across Taiwan...