BRAUN: Formosa chang

BRAUN, a personal grooming brand, increased its sales and share of voice in Taiwan by collaborating with a restaurant chain to stage a 'graffiti attack'.

Campaign details

Brand: BRAUN Agency: United Communications Group_UNISURF

Campaign Summary

As a leading electric shaver brand, BRAUN has always dominated the electric razor market, persistently bringing forth innovative products. However, it possesses inconsequential preference and lackluster brand identity amongst young consumers; in addi

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