Cineplex: Projecting hope

Cineplex, a theatrical cinema company, launched a campaign in Canada to surpass digital brand norms for viewership and engagement.

Campaign details

Brand: Cineplex Agency: Zulu Alpha Kilo

Campaign Summary

In the midst of the COVID-19 pandemic, as Canadians craved the shared experiences we usually take for granted, Cineplex set out to create movie magic. In a one-time performance, a larger-than-life movie screening offered a moment of escape for reside

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