Crayola: Colors of the world

Crayola, a brand of crayons, reimagined its eight-crayon pack in North America to better reflect the ethnic diversity of the children of today.

Campaign details

Brand: Crayola Agency: dentsumcgarrybowen

Campaign Summary

Crayola completely reimagined their 8-pack crayon set and turned it into a product that celebrates the Colors of the World through inclusion within a 24 and 32 count crayon set created in partnership Victor Casale, former R&D director at MAC Cosm

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