Fred Hutchinson Cancer Research Center/COVID-19 Prevention Network: Help end the uncertainty

Fred Hutchinson Cancer Research Center, a research institute, launched a campaign in the US to convince and engage volunteers, especially from largely affected, mistreated communities, to participate in COVID-19 vaccine trials.

Campaign details

Brand: Fred Hutchinson Cancer Research Center/COVID-19 Prevention Network Agency: SOCIALISSSIMA LLC

Campaign Summary

For a tragedy like this deadly pandemic, we needed to find the perfect balance between urgency and hope. With no clarity regarding future developments, we had to be transparent with our ask, upfront with our topics, and believable in every aspect of

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