HomeEquity Bank / Royal Canadian Legion: World’s oldest esports team

Home Equity Bank (HEB), a financial services brand, and Royal Canadian Legion, an ex-service personnel foundation, used esports to raise money for the Legion on Remembrance Day in Canada.

Campaign details

Brand: HomeEquity Bank / Royal Canadian Legion Agency: Zulu Alpha Kilo

Campaign Summary

Home Equity Bank (HEB) is the only financial services company in Canada that exclusively serves seniors. Its CSR partner, the Royal Canadian Legion, was looking for a way to raise awareness and support for war veterans, especially among younger gener

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands