Hornbach: Sweat It Out

Hornbach, the German DIY retailer, increased awareness and footfall by encouraging people to find relief from stress through gardening work.

Campaign details

Advertiser Hornbach Holding Brand: Hornbach Agency: Heimat Werbeagentur GmbH Country: Germany

Campaign Summary

Pick a random person in the streets and, chances are, he or she will be stressed. The reasons are plenty: screaming bosses, junk food from the microwave, the hours spent in front of screens, the pressure to keep up with social media. All these things