Hornbach: You Are Alive. Do You Remember?

This case study explores how HORNBACH, the German DIY store, ran a campaign in several markets across Europe to emphasise how satisfying gardening and backyard projects can be, despite how 'uncomfortable' they may look.

Campaign details

Brand/Sponsor: Hornbach

Title: You Are Alive. Do You Remember?

Campaign Cost: $5-10 million

Campaign Scope: standardized_format

Advertising Agency: HEIMAT, Berlin

Product Type: Brand Campaign

Campaign Start: 03/19/2016

Campaign Ends: 05/01/2016

Campaign Ran: Germany, Austria, Switzerland, Check Republic, Luxembourg, The Netherlands, Slovakia, Romania

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