Ikea: Style for all

IKEA, a furniture brand, launched a campaign in Singapore to drive brand love, drive sales and create social buzz and PR coverage around the EFTERTRADA collection, increase foot traffic to IKEA stores, and improve average basket size and value for EFTERTRADA.

Campaign details

Brand: IKEA Agency: TBWA\Singapore

Campaign Summary

Streetwear brands are notorious for exclusivity and limited edition drops, but IKEA wanted to prove that great style can be for everyone. Creating a street style lookbook with an unexpected twist, we cast Singapore's coolest 'glam-mas' and 'glam-pas'

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