MINI: The Shortcut Billboards

MINI, the car brand, used interactive billboards to advertise the launch of its new MINI Connected service in Germany.

Campaign details

Advertiser: BMW Brand: MINI Agency: Serviceplan Germany Country: Germany

Campaign Summary

Drivers spend more than 50 hours in traffic jams every year. MINI Connected now helps them find the fastest way with Real-Time Traffic Information. We let pedestrians in Berlin experience this benefit for themselves. By fitting doors, ladders and sta

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands