Mobily: ProtectSet

Mobily, a telco brand, sparked a conversation around grooming and online sexual abuse by releasing a new gaming headset.

Campaign details

Brand: Mobily Agency: MullenLowe MENA

Campaign Summary

More than 93% of kids play video games. And with the pandemic, children are spending more time in their rooms and, consequently, gaming. Uncoincidentally, reports of online sexual abuse are emerging with unprecedented frequency around the world, with

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