ReturnToWorkSA: Reach for the facts

ReturnToWorkSA, a state workplace injury insurer, launched a campaign in Australia to raise awareness of the dangers of long-term use and addiction to prescription opioids and encourage users to enquire about alternative treatments.

Campaign details

Brand: ReturnToWorkSA Agency: Showpony Advertising

Campaign Summary

Ignorance breeds addiction. Ordinary, hard-working Australians are getting addicted, to and dying from, the use of opioids prescribed by their doctors to help them recover from workplace injury.

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