Samsung Galaxy A Series: #danceAwesome

Samsung, a technology company, launched a global TikTok dance challenge to promote the new Galaxy A smartphone.

Campaign details

Brand: Samsung Galaxy A Series phone Agency: Starcom

Campaign Summary

We devised the first worldwide TikTok hashtag challenge from a brand for Samsung's Galaxy A phone. Using a no bullsh*t approach and in partnership with K-Pop phenomenon BLACKPINK, we got millions dancing to our product benefits, resulting in 5 Millio

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