The Ice Cream Shop: Fantasy fleet

The Ice Cream Shop, an ice cream brand, launched a campaign in the US to increase sales and introduce ice cream delivery.

Campaign details

Brand: The Ice Cream ShopAgency: U-Studio

Campaign Summary

Built as a storefront across Uber Eats, Postmates, GrubHub, and DoorDash, The Ice Cream Shop had modernity hardcoded into its DNA. It brings together Unilever's individual ice cream brands all into one place. But we didn't stop there. We reimagined delivery with The Fantasy Fleet -- a creative concept that seemed to be custom-made for the new normal. With strategic thinking, holistic branding, and a strong, clear tone of voice, The Ice Cream Shop was primed and ready to deliver, right when the world needed it most....

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