Verizon: The met unframed

Verizon, a telco brand, collaborated with the Metropolitan Museum of Art to put on a new exhibition, The Met Unframed, to reopen the museum after the COVID-19 lockdown in the USA and to promote Verizon's 5G mobile service.

Campaign details

Brand: Verizon Agency: Verizon

Campaign Summary

The experience garnered over 1 billion impressions (over 93% earned media). We averaged over 20,000 visits per day from over 153 countries during our five-week campaign—more than The Met would get pre-pandemic.

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