American Express Canada: Cloud 10 - Revitalizing the airport as an acquisition channel

This case study demonstrates how American Express, the financial services provider, proved the link between its Platinum Card product and premium travel experiences by revitalising the airport as a sales channel, and grew applications in Canada as a result.

American Express Canada: Cloud 10 - Revitalizing the airport as an acquisition channel

Ogilvy & Mather

Situation analysis

Overall assessment

"The definition of insanity is doing the same thing over and over and expecting different results."

Albert Einstein