AMFI: Corporate Reputation

Lavanya MN MN, Shaziya Khan, Rishabh Parikh

Non-profit organisation, the Association of Mutual Funds in India, drew on the power of peer reassurance to encourage wary Indians to place their trust in investing.

Campaign details

Brand: Association of Mutual Funds in India Brand owner: Association of Mutual Funds in India Agencies: Wunderman Thompson, Mirum Market: India Industries: Investment Media channels:Content marketing, Events & experiential, Newspapers, Online v Over 20 million

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