Amul: The World's Largest Live Recipe Show on Facebook

India's largest food brand, Amul, turned to live cooking demonstrations to uplift sentiments towards the catering industry, strengthen its relationship with chefs and boost consumer engagement.

Campaign details

Brand: Amul Brand owner: Gujarat Cooperative Milk Marketing Federation Limited (Amul) Agency: In-house Market: India Industries: Milk & dairy drinks Media channels: Livestreaming, Online video, Social media Budget: No budget

Executive summary

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