A new concern among consumers: Brand safety

COVID-19 has lent a more literal meaning to brand safety, with consumers acutely interested in how the products and food they buy are manufactured, packaged, and distributed.

COVID-19 has turned an industry term into something far more literal. Will brands continue to promote the safety of their products when the pandemic ends?

 

Michael Austin/theispot.com

These are not the kinds of comments CMOs typically espouse: Norman de Greve, CMO at CVS Health, talked about how the pharmacy chain's leadership team had to pivot from longer-term thinking to build an agile approach that could respond to local condit