B2B marketers learn what it means to live in the moment

The State of Global Mobile Engagement 2020, conducted by customer engagement platform Airship, found that mobile opt-ins and open rates increased every month from March through June 2020, when the virus started to surge across the US, compared to steep decreases the previous year.

With so many business professionals still working from home, B2B marketers could be forgiven for thinking that their customers and prospects rely primarily on their home-office computers for product information, and that mobile use has slackened. But that hasn't turned out to be the case, as mobile usage has

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands