Building a social brand from the inside out

This article looks at the importance of social media in driving brand growth, particularly as it relates to employee engagement.

For more than a decade, computer technology leader Dell has been on the digital and social media forefront: it was an early pioneer in social listening; has run a successful corporate blog, Direct2Dell, since the mid-2000s; and encourages employees to share information about the company across social media platforms. Importantly, since 2011, it has also offered a voluntary training program on social media to its entire workforce.

In today's fast-paced world, where many employees get their news through their Facebook or Twitter feeds, internal social media efforts are essential, says Kristen Garvey, senior director of internal communications at Dell. She...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands