Disk Integrity

The author discusses the role of the National Advertising Division (part of NARC, the advertising industry's self-regulatory body in the USA) - this is mainly to police competitive claims for truth and accuracy.

Disk Integrity

Sustaining the highest advertising standards

Gunnar Waldman,NAD/CARU/NARB

Okay, so you’ve completed a very successful branding campaign and everybody knows your name. Great! Now it’s time to put a little substance in your advertising. Let the world know what your product can do.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands