For brands advertising in the World Cup, it’s game on

A look at the risks and rewards of advertising during the FIFA World Cup whether as an official sponsor or simply engaging with the World Cup on social media.

Over the next month the world's normal activities will grind to a halt as attention turns to the FIFA World Cup, a once-every-four-years soccer tournament that dwarfs events like the Super Bowl or the MLB World Series in global popularity. While the , the Fédération Internationale de Football Association (FIFA) says watched at least part of the final 2014 World Cup match.

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