Giving boomers the right impression

Boomers are the generation that profoundly altered perceptions of growing old, but one wouldn't know it judging from the attention marketers give to them.

They were still in their 20s when the Rolling Stones famously lamented, "What a drag it is getting old." Their No Filter tour last summer certainly belied that sentiment, as the iconic band of 70-somethings performed in 14 cities across the country — not long after lead singer Mick Jagger underwent successful heart surgery. Going along for the ride was the Alliance for Lif