In search of respect: the Yellow Pages

Discusses directories (“yellow pages”) as an advertising medium. Advertisers tend to ignore it, unfairly.

In Search Of Respect: The Yellow Pages

Bill Duggan Association of National Advertisers

'I don't get no respect' is the signature line that helped make Rodney Dangerfield famous. The yellow pages are the Rodney Dangerfield of the media world as they are a medium that doesn't get enough respect from national advertisers, despite

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