Seven agency models designed for a digital age

Ben Lincoln

Outlines the seven agency models – a mix of in-house, holding, and speciality – built to succeed in 2019 and beyond.

The pioneering search-consultancy Roth Ryan Hayes uses a variety of shortcuts to help bring marketers and agencies together. However, some techniques work better than others.

"We send out these questionnaires on behalf of clients and we ask the responding companies to complete a checklist of capabilities," says Matt Ryan, CEO at Roth Ryan Hayes, who admits he should have seen what was coming. "Small and large, north and south, east and west, digital or not, everybody checks everything off the list every time. So, our modest little firm stopped using the checklist."

Times and trends have changed since Roth Ryan...

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