The fight over fraud: Are brands doing enough?

The issue of advertising fraud only seems to grow as marketers move away from traditional digital and social channels and into emerging platforms.

Do brands care enough about fraud?

Ask most brand managers and their agencies and digital publishing partners that question, and the answer will be a qualified yes.

They'll concede that fraud is an ongoing problem, one that isn't going away soon. But they'll also point out that its impact can be minimized by using fraud detection tools, following industry best practices, and adopting open source solutions like I