The long and the short of B2B online video

Discusses the state of video marketing among B2B audiences and the way it is executed, including lengths, formats and context.

The consumption of online video is at an all-time high. According to Statista, 85 percent of web users in the U.S. watch online video content, which is expected to accelerate in the months and years ahead. To varying degrees, B2B marketers have adopted online video to engage their customers and prospects and pump out more visual content. But now they're enlarging their aperture for online video programming and sharpening their focus on video as a key marketing channel.

According to Wyzowl's 5th annual "State of Video Marketing Survey," based on a sample of 613 marketers and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands