The long and the short of B2B online video

Discusses the state of video marketing among B2B audiences and the way it is executed, including lengths, formats and context.

The consumption of online video is at an all-time high. According to Statista, 85 percent of web users in the U.S. watch online video content, which is expected to accelerate in the months and years ahead. To varying degrees, B2B marketers have adopted online video to engage their customers and prospects and pump out more vis