Yellow flag for the Yellow Pages medium

Yellow Pages (in the Unites States) is the only major medium that does not provide independent, third-party circulation auditing.

Yellow Flag for the Yellow Pages Medium

The Need for Yellow Pages Third-Party Circulation Auditing

Janice LucenteANA Telephone Directory CommitteeBill DugganEVP, ANA

The yellow flag in auto racing means CAUTION. It's a signal that the way is not clear, and there is danger ahead. Advertisers are currently waving a yellow flag of their own towards the Yellow Pages industry, signaling the urgent need for account abi

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