Anadolu Efes Spor Kulübü: Identity

Anadolu Efes, a Turkish professional basketball team, increased game attendance and fan support for the club in Turkey by launching a new brand identity in the form of a flaming star.

Executive Summary

Anadolu Efes Spor Kulubu (AESK) is a professional basketball team, based in Istanbul, Turkey. It is the oldest and most successful club in the history of the Turkish Basketball Super League (BSL), having won the league's championship 14 times. Howeve

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