Anlene Indonesia: Asian Games #WhoIsTheAthlete

Adult milk brand Anlene created sports-related mobile content that pitted an Olympic champion against a homemaker to target 25- to 45-year-olds in Indonesia during the 2018 Asian Games.

Campaign details

Brand: Fonterra / Anlene Indonesia Lead agency: Mediacom Indonesia Region: APAC

Strategy

Objective

Based on the results of the research conducted by Stanford Study, Indonesians are known to be one of the "laziest walkers in the world". Wit

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