Anusol: How bold use of insight unlocked record growth and social good

Anusol, a brand of medication used to treat haemorrhoids, reduced the stigma surrounding the condition with its fun, cheeky campaign in the UK.

Executive Summary

We saw an opportunity, as category leader, to be the first brand to normalise haemorrhoids. Our objectives were to take on the ignorance and shame surrounding the condition, and drive growth by helping people to understand that they can treat it with