Bedstock: Playing From Bed For Kids Stuck In Theirs

Children's Cancer Association, a charity, introduced its Bedstock campaign in America, the world's first online music festival played entirely from bed for children stuck in theirs.

Campaign details

Brand: MyMusicRxClient: Children's Cancer AssociationAgency: Anomaly

Summary

Bed is great, isn't it?

Bed is a refuge.

A place to rest, recover and enjoy.

Reading this paper now, you might even bein bed, or be looking forward to getting into it tonight. But this is a story about a transformative new insight into beds. An insight that reframes beds not as wondrous places, but as ordeals. An insight that no charity has talked about before or acted upon. An insight that ignited awareness for the flagship program of the Children's Cancer Association:...

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