Campaign details
Brand: MyMusicRxClient: Children's Cancer AssociationAgency: Anomaly
Summary
Bed is great, isn't it?
Bed is a refuge.
A place to rest, recover and enjoy.
Reading this paper now, you might even bein bed, or be looking forward to getting into it tonight. But this is a story about a transformative new insight into beds. An insight that reframes beds not as wondrous places, but as ordeals. An insight that no charity has talked about before or acted upon. An insight that ignited awareness for the flagship program of the Children's Cancer Association:...