Confused.com: Putting our arms around an elephant

Confused.com, a price comparison website, gave a new meaning to its name in its comms leading to an 8.1% increase in its market share in the UK.

Campaign details

Brand: Confused.comClient: Confused.comAgency: Karmarama

Summary

Entering 2018, Confused.com had gone from founder and sole player in the UK price comparison business, to fourth in the market on every measure. We'd stemmed the decline with a campaign aimed at differentiating the brand, but there was an impenetrable ceiling to what it could achieve.

We knew that if we really wanted to grow the business, we needed to address the giant elephant in the room: our own brand name.

Whilst Confused.com had successfully created a flourishing category from scratch, its success had been a double-edged sword. In 16...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands