Campaign details
Brand: Confused.comClient: Confused.comAgency: Karmarama
Summary
Entering 2018, Confused.com had gone from founder and sole player in the UK price comparison business, to fourth in the market on every measure. We'd stemmed the decline with a campaign aimed at differentiating the brand, but there was an impenetrable ceiling to what it could achieve.
We knew that if we really wanted to grow the business, we needed to address the giant elephant in the room: our own brand name.
Whilst Confused.com had successfully created a flourishing category from scratch, its success had been a double-edged sword. In 16...