CoppaFeel!: When it comes to breast cancer, the power is in our hands

CoppaFeel!, a breast cancer charity, increased breast checks in the UK by 10% as a result of it shifting its focus away from the boobs and onto the hands that check them.

Campaign details

Brand: CoppaFeel! Client: CoppaFeel! Agency: Fold7

Summary

When it comes to breast cancer, the power is in our hands

CoppaFeel!'s mission is to stamp out late detection and misdiagnosis of breast cancer amongst young women (18 - 35 year olds), who are more likely to go to the dentist, weigh themselves or get their eyes tested, than check their breasts.

In the 'pink fog' of breast cancer awareness, the strategic approach was to shift the focus to the other part of the body involved in self-checking: our hands. When you think about it, our hands and...

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