Campaign details
Brand: LegoClient: Kevin Hagino Agency: Iris Singapore
Executive Summary
LEGO is one of the world's most beloved brands, a cultural icon which has laid the foundation of many a generations' happy childhood. But in Singapore 2015, it was staring down the barrel of an uneasy future. Singapore's propensity to embrace the new and shiny meant fears were mounting LEGO could be relegated to obscurity, by the tide of new disruptive digital toys, tablets and apps sweeping the market.
LEGO needed to put a stake in the ground and remind parents and kids alike...