Campaign details
Brand: Childline / VodafoneClient: Childline / VodafoneAgency: Wavemaker
Exec Summary
Childline has a vision to see an Ireland where no child goes unheard. Vodafone Foundation partnered with Childline to help them achieve this vision. We were briefed with building awareness of the partnership.
Planning pushed the brief forward to change it from a tactical awareness drive to a piece of behaviour change work that made a real difference to the lives of Irish children.
There were 4 key planning leaps that drove a strong creative response:
- We identified the true problem: Awareness wasn't...