Vodafone Foundation Childline: Headbombz – Resetting the conversation, about conversation

Childline, a counselling service for children, partnered with charity Vodafone Foundation to launch Headboomz in Ireland as a means for children to navigate their daily niggles.

Campaign details

Brand: Childline / VodafoneClient: Childline / VodafoneAgency: Wavemaker

Exec Summary

Childline has a vision to see an Ireland where no child goes unheard. Vodafone Foundation partnered with Childline to help them achieve this vision. We were briefed with building awareness of the partnership.

Planning pushed the brief forward to change it from a tactical awareness drive to a piece of behaviour change work that made a real difference to the lives of Irish children.

There were 4 key planning leaps that drove a strong creative response:

  1. We identified the true problem: Awareness wasn't...

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