Arçelik: The Arçelik Experience Centre

Arçelik, a household appliances brand, increased sales in Turkey by redesigning its stores with the Arçelik Experience Centre, allowing customers to fully explore the products it has to offer.

Executive Summary

Arçelik is Turkey's leading brand of home appliances and technologies. After being voted Turkey's favourite brand nine years in a rowi, the brand was intent on evolving its customer experience and future-proofing its stores.

Following a previously successful retail design partnership, FITCH was selected to design the İstinye Park flagship store and elevate it from product retailing into an 'Experience Centre'. The brand wanted to be the first Turkish retailer to create a

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