Conagra Brands sees wave of new customers – and revival of old brands – due to COVID-19

Conagra Brands, the packaged food manufacturer, has witnessed a surge in sales as consumers stock up on food to prepare for lockdowns implemented in the face of COVID-19.

Why it matters

While many brands are suffering as a result of Coronavirus, consumer demand in particular verticals is rising at sharply. Marketers that can serve these basic needs – such as with dry and frozen foods – could be in a strong position for the duration of pandemic, and build brand equity for the recovery.

Takeaways

  • Tracking short-term changes in consumer behavior due to the pandemic, such as eating every meal at home, can assist marketers in identifying new opportunities to meet customer needs.
  • Marketing that can also serve as a utility, such as providing culinary inspiration for people...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands