- 68% of consumers say they’re searching for coronavirus updates on the internet – making it the biggest online activity.
- The outbreak is bringing back the “social” aspects of social media with 49% of US and 39% of UK consumers are reading more news stories on social media as a result of the outbreak.
- Media consumption is up since the outbreak, and it’s primarily video-based, with 87% of US consumers and 80% of UK consumers say they're consuming more content.
- Online media is spiking and it’s newer forms of media that might have more staying power – especially in the US...
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