Why it matters
Different industries are being impacted by COVID-19 in nuanced ways – and understanding the likely winners and losers can help brands predict how their competitors may act, as well as enabling media companies to map out their strategies.
Takeaways
- Brands and media companies may both face revenue pressure, but must strive to work together in protecting the wider ecosystem.
- Alongside tracking real-time information, marketers need to collate a longer-term perspective of how COVID-19 will impact their industries by collating data across days and weeks.
- The human cost remains an essential consideration – especially if the death...